Rachita Desai 🎨 Digital Designer on LinkedIn: #rebranding #graphicdesigner (2024)

Rachita Desai 🎨 Digital Designer

Digital Designing Services for Businesses

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Can rebranding turn customers away? Well…. yes and no. 🤷♀️I recently came across a tiktok talking about how they couldn’t find their favorite hot sauce because they REBRANDED?She never knew the name of the hot sauce but she could identify it by the packaging. So after spending more time than she usually would she found it and even posted about it! This begs the question: when should you, as a business, know it’s time to rebrand? NEVERNo just kidding, here’s some tips to rebrand successfully:1. Do a small survey, involve your consumers! Imagine if instagram did a poll about changing their logo. How onborad and excited would everyone be! 2. What are the elements of your brand that people easily recognize? The color? The iconography? The font? Keep these in mind and try to work around them. 3. The goal is to update not replace. Especially if it already works or has a audience. Making a sudden drastic changes to your brand only work if you are trying to convey that your business has also changed or you are trying to change your audience.#rebranding #graphicdesignerhttps://lnkd.in/dXSVrQTN

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